About Us

About Us

Established in 1994 as Kashan Carpet Industries in the historic city of Srinagar, Kashmir, our company’s journey began with a deep respect for the rich cultural heritage of the region. Specializing in hand-knotted rugs, we employed the finest artisans, many of whom had honed their skills through generations of craftsmanship. Each rug was a testament to the meticulous artistry that defines Kashmir’s weaving traditions, and we were committed to providing these artisans with fair, ethical wages, ensuring that their extraordinary talents were both recognized and justly rewarded.

As we grew, so did our vision. The beauty of Kashmir's natural resources inspired us to explore the world of cashmere wool, widely regarded as one of the most luxurious fabrics. We turned our focus to Ladakh, where the finest cashmere wool is sourced from the region’s native goats. Here, we embraced traditional, organic practices, working closely with local herders who have cared for these goats for centuries. By hiring local herders and integrating modern healthcare practices for the goats, we ensure that the animals are treated with respect and care, while still upholding the time-honored traditions of wool gathering in this pristine region.

Our commitment to ethical practices extends to every aspect of production. We introduced new shearing processes designed to make the wool-gathering process easier, more humane, and enjoyable for the goats. This wool, often considered the softest and most delicate in the world, is then painstakingly cleaned and prepared. Only the highest quality fibers are selected for the creation of our premium scarves, which are now crafted under our exclusive brand, OG Cashmere. As an acronym for "Original Cashmere," OG Cashmere represents the true essence of authenticity and luxury, symbolizing our unwavering commitment to providing only the finest, most genuine cashmere.

The wool that does not meet our rigorous standards for scarves is never wasted. Instead, it is used in the creation of other high-quality products, allowing us to ensure that no material is discarded and that each step of our process remains both eco-friendly and resource-conscious.

What truly sets us apart is our dedication to maintaining an entirely manual and environmentally friendly production process. We pride ourselves on being a company that respects nature as much as it does tradition. From the careful selection of wool to the hand-weaving techniques employed by local artisans, our approach is deeply sustainable. We do not use any machinery, and we have completely eliminated the need for fossil fuels in our production process, choosing instead to rely on human skill and expertise.

Each step of this process is guided by the hands of local artisans who are masters in handling delicate cashmere fibers. Their intricate work ensures that our products are of the highest quality, with every thread carefully handled to maintain the integrity of the material. This dedication to craftsmanship and care results in products that are not only beautiful but also ethically produced and environmentally conscious.

Through OG Cashmere, we have created a brand that reflects our values—one that stands for luxury, sustainability, and responsibility. Every scarf tells a story of heritage, skill, and respect for both nature and people, making OG Cashmere not just a product, but a symbol of ethical luxury.

At the core of our journey is an unwavering dedication to quality, sustainability, and social responsibility. With each rug and every cashmere product we create, we strive to preserve tradition, support communities, and protect the environment. We are proud to carry forward a legacy of craftsmanship, care, and eco-conscious innovation, all woven together into the very fabric of who we are.